Google Skillshop, get free certifications with the Google Education Program

By: Sergio González (Global Technologies Enterprises)

January 2, 2023

Google Skillshop offers free certifications to help you gain the skills you need to succeed in today's digital world. Do you want to earn a certification in one of Google's educational programs?

With these free courses, you can develop your skills and revalue your services, resume, portfolio and career with one or more valuable certifications. What better than studying and being certified by the Internet giant?

Get certified with a wide variety of courses on topics such as Google Ads, Google Analytics, and data analysis among many other tools; you will be able to find a program that is right for you. Gain the knowledge and experience necessary to make a difference in your professional career and develop your skills with this incredible educational program from Google. This time in G.T.E. Blog we have compiled this valuable and complete information for you. In this article you have everything you need to know about Google Skillshop.

What is Google Skillshop?

Formerly known as Academy for Ads, Google Skillshop is a free learning platform. It was created by a Google educational program to help people get the most out of Google tools for their workplace. This platform allows you to access free online training to develop skills, discover everything you need to get the most out of Google products, and obtain official Google Ads certifications.

Why study Google Skillshop courses?

Studying Google Skillshop courses is a great way to expand your digital skills. Skillshop courses will help you master Google's most popular tools and earn valuable certifications. Additionally, the courses are flexible and adapted for all levels of experience. This means that you can do the lessons from the comfort of your computer or mobile phone. Plus, all courses are free, so you won't have to pay to get these skills.

What courses does Google Skillshop offer?

Google Skillshop offers you e-learning courses with which you will acquire knowledge that you can apply from the first moment. Courses cover marketing strategies and product tactics designed with real success stories and common business situations in mind. In addition to Google Ads courses, there are also courses in areas such as:

• Authorized Buyers

• Google AdMob

• Analytics Academy

• Google Digital Academy

• Business Profile

• Google for Education

• Waze Academy

•Youtube

• Google Marketing Platform

Within the same page you have a search engine in case you need a course for a specific tool. Likewise, you have a section to create your own study plans and save your progress in the courses.

Google Skillshop or Google Activate?

Google Skillshop and Google Activate are two different programs designed to help people develop their skills for free.

Skillshop is an online learning platform with courses designed by Google product experts. These courses allow you to develop skills that you can apply immediately. It is aimed at the study of specific tools, of which we have mentioned some of them in the previous point.

Google Activate, on the other hand, is an online training program that will help you develop your digital marketing skills. It is designed to help businesses improve their online presence and get results. It also has official Google certifications, but aimed at more generalized niches. For example, with Actívate you can obtain a certification in digital marketing as we have mentioned or in basic programming.

In our opinion, both Google programs are excellent and complement each other magnificently. Whether you are an independent professional who works with digital tools or a company that needs training for its staff in digital marketing, these programs are very efficient and will help a lot in achieving objectives.

What are the advantages and disadvantages of Google Skillshop?

The advantages of Google Skillshop are countless. Summing up everything we have talked about, we can say that the main advantages of the program are:

• Completely free and official Google certifications

• Flexibility with multiple courses and skills to learn

• Access to courses for all levels, from beginners to the most advanced. All designed by Google experts

• Learning at your own pace; The courses are easily accessible, simple to understand, and the tests are generally single-choice questions.

• Obtaining Google product certifications so necessary in the modern digital world

As for the cons, unfortunately nothing is perfect. In all honesty we must tell you that there is no monitoring of student progression. Nor the possibility of obtaining individualized advice. Everything is automated. There is also a lack of feedback and monitoring of training courses.

To conclude this section, as always we invite you to continue exploring our content. We strive to ensure that you always have the most relevant and up-to-date information to grow your business with the best digital tools available today.

Likewise, we remind you that inGlobal Technologies Enterprises We have various services carried out by the best professionals inAdvertisingd,Branding,Informatic security andmuch more.

If you don't have time to study all the skills necessary to grow your business, don't worry, we will take care of planning the entire strategy and delivering results. Thank you very much for reading us and we hope that this information has been useful to you.